How the engagement works
Discover → Plan → Produce & Publish → Engage & Report
A repeatable methodology built for organizations that answer to the public. Every stage preserves your approval authority over public-facing content.
Discovery & priorities
Discover
We confirm communication priorities, key audiences, approval contacts, active platforms and immediate public-information needs before any content is created.
- Priority and audience mapping
- Approval contacts and workflow
- Platform audit
- Urgent public-information needs
Content & editorial planning
Plan
We establish the content plan and editorial calendar, including campaign themes, recurring communications and production requirements.
- Editorial calendar
- Campaign themes
- Recurring communications
- Production schedule
Content production & distribution
Produce & Publish
We create approved copy, graphics, videos, press materials and digital advertising assets, then schedule and publish according to the agreed calendar.
- Copy, captions and graphics
- Studio video and TikTok
- Press releases and photography
- Ad creative and scheduling
Media engagement & performance reporting
Engage & Report
We provide media liaison and public engagement support, and report quarterly on digital performance to inform future content and campaign decisions.
- Media liaison
- Message and comment responses
- Quarterly performance reports
- Recommendations for next quarter
Built for public-sector accountability
Government agencies, statutory bodies and public institutions communicate under scrutiny. Our workflow keeps sign-off with your approving officers while we carry the planning, production and publishing load.
A flexible introductory engagement
Final deliverables, content volume, approval workflow, campaign priorities, service term and monthly retainer are tailored to your needs and confirmed in a formal services agreement.
Next step
Let's discuss your communication priorities
We welcome the opportunity to meet with your organization, review its communications priorities and determine the right engagement structure.